However, her public life haven’t been without controversy, as she’s faced both admiration and critique along the way.

And now it’s a bikini photo of Tammy that’s making headlines and sparking reactions – but can you see what people are really upset about?

Known for her massive social media following, Tammy Hembrow, 30, is no stranger to controversy.

The fitness guru, entrepreneur, and mother has made waves with her inspiring workout routines, stunning transformation posts, and candid insights into her journey of motherhood. But with the fame and adoration, there’s also backlash.

Hembrow’s presence online is undeniably polarizing – one moment she’s sharing a powerful fitness achievement, the next, she’s at the center of a firestorm for something many find shocking.

And now, she’s back in the headlines for yet another post she made on Instagram, in October.

Bold crochet bikini

The Australian-born influencer, with more 17 million followers on Instagram, was all about soaking up the sun and sharing her beachside vibes with her followers.

She posted a series of fun, sun-kissed photos, rocking a bright crochet bikini in bold shades of orange, yellow, and pink. Posing effortlessly on the sand dunes, she flaunted her trim waist and confident beach style.

For Tammy, it was the perfect way to embrace summer Down Under. However, not everyone was a fan.

Tammy Hembrow has long been no stranger to controversy over her bikini posts. In the past, when she shared photos in a bikini from the brand Minimale Animale, which was the epitome of minimalism with just the right amount of coverage that seemed to blend seamlessly with her figure.

Detractors wasted no time calling it “unwearable” and joking it looked like “a piece of floss.”

Some people really love the bold design and think it looks great, but others are raising eyebrows, wondering if those types of swimsuits are actually practical for everyday beach or pool time. On said that Tammy embodies everything wrong with society wrapped up in a tacky package.

“Unhealthy looking”

Fast forward to October 2024, and Tammy once again found herself facing questioning comments.

One critic called her “unhealthy looking,” while another wrote, “I admire your fit body and how you’ve maintained it even after 3 children… But I think natural is really the best route to optimal health.” Despite the fact that the majority of her followers praised the post, Tammy is all too familiar with the odd and nasty remarks that comes whenever she posts new photos.

”I used to get told all the time that being strong isn’t sexy or feminine. A few years into my training, it became a daily occurrence,” she shared.

Last year, the Mega-influencer found herself under fire once again for posting bold bikini photos in the sun, just weeks after revealing that a “little freckle” on her leg turned out to be skin cancer.

The fitness star shared that the spot had required a large chunk of her leg to be removed, leaving her with a 30-stitch wound. Yet, despite the serious health scare, she posted photos of herself sunbathing in swimwear, with the bandage from her surgery clearly visible. This move sparked outrage among some followers.

“OMG, U (sic) just had a melanoma removed and r (sic) sunbathing,” one follower commented on Hembrow’s post.

“You’re another type of thick if you’re sunbathing after just having a melanoma removed,” another one wrote.

“Why are you sunbathing when you just had a cancer scare? Seems irresponsible and honestly downright dumb,” a third person said.

Some people are also saying that, as a mom of three, Tammy’s super fit body might make other moms feel like they can’t measure up.

They think it sets an unrealistic standard for what a mom’s body should look like.

And honestly, a lot of folks are wondering if her lifestyle is even doable for everyone— especially when you’ve got kids to take care of and a million other things to juggle.

While many admire Tammy’s dedication to fitness and her confidence, others feel compelled to weigh in, critiquing her choices, body, and image.

Tammy is often praised for her fit physique, but some critics argue that her highly toned body promotes an unrealistic standard of beauty.

This push and pull between admiration and criticism shines a light on how we view beauty and health in today’s world. The truth is, there’s no one-size-fits-all definition of what’s “healthy” or “ideal.” What do you think?